How to Write a Social Media Bio That Converts

Your social media bio is often the first impression people get. A well-crafted bio can convert visitors into followers and followers into customers.

Key Elements

Every effective bio includes: who you are (role or identity), what you do (value proposition), why someone should follow (unique angle), and a call to action (what to do next).

Character Limits

Instagram gives you 150 characters. Twitter allows 160. LinkedIn summaries can be 2,600 characters. TikTok bios are limited to 80 characters. Our Bio Generator creates formatted bios that fit within these limits.

Bio Formulas

The simple formula: Role + Niche + CTA works for most accounts. For personal brands: Name + What you help people do + Proof + CTA. For businesses: What you sell + Who it is for + Social proof + CTA.

Tips for Better Bios

Use line breaks to create visual structure. Add relevant emojis for visual interest but do not overuse them. Include a branded hashtag if you have one. Update your bio seasonally or when launching something new.

Common Mistakes

Being too vague about what you do. Using industry jargon nobody understands. Forgetting a call to action. Making it all about you instead of the value you provide to followers.