Social Media Engagement Rate Benchmarks by Industry

Engagement rate is the primary metric for measuring social media success. It shows how actively your audience interacts with your content.

How to Calculate

The standard formula is: (Total Engagements / Total Followers) × 100. Engagements include likes, comments, shares, and saves. Use our Engagement Rate Calculator for instant results.

Instagram Benchmarks

The average engagement rate on Instagram is 1-3% for most accounts. Micro-influencers (1K-10K followers) typically see 3-7%. Larger accounts (100K+) average 1-2%. Rates above 6% are considered excellent.

Twitter Benchmarks

Twitter engagement rates are generally lower, averaging 0.5-1%. A rate above 1% is good. Above 3% is exceptional. Tweets with images get 150% more retweets.

Facebook Benchmarks

Facebook page engagement averages 0.5-1%. Organic reach has declined significantly. Video posts get 59% more engagement than other types.

LinkedIn Benchmarks

LinkedIn engagement rates average 2-4%. Long-form posts and articles tend to perform well. Content about career advice and industry insights gets the most engagement.

Improving Your Rate

Post when your audience is most active. Use our Best Time to Post tool for platform-specific recommendations. Ask questions in captions. Respond to every comment within the first hour. Use relevant hashtags to extend reach. Test different content formats and double down on what works.